Adidas was founded in 1949 and is a member company of Adidas AG, a German sportswear manufacturer. Named after its founder Adolf Adi Dassler, it began producing footwear in Herzogenaurach in 1920.
It was registered under the name adidas AG on August 18, 1949. Adidas was originally co-founded by two brothers; after they went their separate ways, Adolf's older brother Rudolf Dassler launched the sportswear brand Puma. Its classic slogan: "Nothing is impossible." In March 2011, it invested 160 million euros to launch a new slogan — adidas is all in.
