Shiseido Liyuan Cosmetics Co., Ltd., AUPRES, founded in 1994, is a well-known trademark in Beijing and a famous brand in the city, established by Shiseido and Beijing Liyuan Company.
As a leading brand in the domestic cosmetics market, AUPRES has set up image counters in over a thousand department stores nationwide since its launch in January 1994, and has maintained a high annual sales growth rate in recent years, consistently ranking among the top in sales for similar products in the national market. This sustained rapid sales growth has made Shiseido Liyuan Cosmetics Co., Ltd. the best-performing overseas subsidiary of the Shiseido Group in Japan. With its outstanding quality, elegant image, and high-level service, AUPRES has become a leading domestic cosmetics brand, earning recognition from experts and consumers in various evaluations and tests.
AUPRES Skincare Flagship Store
