Etude House, founded in 1995, is a color cosmetics brand under South Korea's Amorepacific Group. Loved by women worldwide for its pink, dreamy princess style and trendy, creative makeup products.
ETUDE HOUSE is a sweet color cosmetics brand directly operated by Amorepacific Group, South Korea's No.1 cosmetics group. Its official Chinese name is 伊蒂之屋. It is the only color cosmetics brand among the Group's five major brands in mainland China, operating standalone single-brand stores directly. Loved by women worldwide for its pink, dreamy princess style and trendy, creative makeup products.
ETUDE HOUSE was founded in 1995. As South Korea's first color cosmetics brand, ETUDE HOUSE aims to let every woman experience the magical princess fantasy (Princess Fantasy) through sweet, romantic girlish charm and the sincere warmth of a close friend. With the dream of transforming all the world's girls into confident, charming princesses and realizing their fantasies of all things beautiful, the playful space of ETUDE HOUSE was sweetly born. After achieving success in South Korea, ETUDE HOUSE's pink romantic spaces gradually expanded worldwide. Currently, ETUDE HOUSE has about 600 stores in South Korea and about 200 stores across 15 countries globally, including Singapore and Japan, solidifying its position as the "No.1 K-Beauty Color Cosmetics Brand." As of now in China, it has entered 7 cities: Beijing, Shanghai, Guangzhou, Chengdu, Tianjin, Nanjing, and Hangzhou. Its official Chinese name, 伊蒂之屋, sparks a pink princess storm wherever it goes.
