PB360 is a brand under Effeffe. Founded in 1986 with a 34-year history, Effeffe is dedicated to the research, development, production, and sales of pet food for cats and dogs. The PB360 brand, built on the artisan philosophy of "excellence and nobility," collaborates with the Veterinary School of the University of Bologna to develop and recommend "Michelin-level" gourmet pet food, providing pets with consistent health care.
At the booth, we can see PB360's featured natural grain-free, low-allergen formula dog food. This pet food formula incorporates a globally cutting-edge technology—the patented antioxidant technology SYNOX 3D. This patented technology involves intensive screening of 134 natural plants to extract their antioxidant components, forming a synergistic blend—SYNOX 3D. It protects cells from oxidative and inflammatory damage, enhances immune defense, reduces organ oxidative damage, slows and delays aging, and is 100% "green," natural, and effective.
