Underwear is a wardrobe essential for women — after all, it's the first thing you put on and the last thing you take off every day — so the best lingerie brands today design pieces that anyone can appreciate.
A handful of direct-to-consumer brands like Cuup and Thirdlove are leading the way in lingerie form and function. Both companies use technology and real women's measurements to redesign bras to be more size-inclusive and representative of women's bodies. Other brands, like Dora Larsen, Journelle, and Savage x Fenty, focus on the experience of wearing lingerie, with fabrics and cuts that are both snug and incredibly comfortable.
In the list of recommended brands today, you'll find the best places to buy lingerie for all bust sizes, styles, and fits — from bras for small chests to plus-size bras and styles for larger busts. So whether you're looking for cute bras or comfortable thongs; moisture-wicking underwear for sweaty summer workouts, or unforgettable bridal lingerie sets for a big night out, these 25 best lingerie brands have you covered.
1. Journelle
You might know Journelle for its expertly curated designer lingerie, but this multi-brand boutique also designs beautiful bras, thongs, and sleepwear under the Journelle Collection label. Most styles are suitable for everyday wear (push-up and plunge bras, balconette bras, demi-cup bras, and briefs), but there are also some cheeky surprises if you want something more alluring.
Shopping Sites: Journelle, Shopbop
Available Sizes: Varies by brand, offers DD+ bras
Brand Features: Journelle offers high-end lingerie from several different designers, including its own label, Cosabella, Dita Von Teese, and more.
Perfect corset tops, thank you For Love & Lemons. The brand uses delicate fabrics and prints to create fun, sexy, and whimsical silhouettes — garter sets, cutout bodysuits, and corsets. (If you're looking for a cheeky high-waisted bikini that makes a statement, For Love & Lemons has you covered too.)
Shopping Sites: For Love & Lemons, Victoria's Secret, Urban Outfitters, Free People, Revolve, Nordstrom
Available Sizes: XXS–XL
Brand Features: For Love & Lemons designs are intricately detailed and ultra-feminine, often featuring lace and florals. The brand's matching sets are fan favorites.
3. Dora Larsen
The days of boring, muted underwear sets are over. Dora Larsen creates satin and lace styles that are both vibrant and minimalist, like this pair, instantly boosting your mood.
Shopping Sites: Dora Larsen, Net-a-Porter, Free People, Anthropologie, Shopbop
Available Sizes: Bras, 32A–36D; Underwear, 2–12
Brand Features: Dora Larsen's color palette. Think vibrant bras and underwear you'll want to show off — perfect for girls who don't do neutrals.
4. Bluebella
Bluebella has become a mainstay in the lingerie industry, and it's easy to see why. Sexy bodysuits, cutout bras, and cute sleepwear for under $100 — you won't regret adding this brand to your rotation.
Shopping Sites: Bluebella, Revolve, Bare Necessities, Shopbop
Available Sizes: Bras, 30A–42G; Underwear, XXS–3XL
Brand Features: Ultra-sexy, provocative pieces perfect for nights that need an extra edge
5. Eberjey
Feminine and comfortable, Eberjey is known for its beautiful comfortable bras, bralettes, and lace thongs that you can easily layer under many outfits, but we recommend layering them under the brand's hugely popular loungewear.
Shopping Sites: Eberjey, Net-a-Porter, Nordstrom, Revolve, Bloomingdale's, Saks Fifth Avenue and more
Available Sizes: XS–XL
Brand Features: Versatile, comfortable pieces for everyday wear, plus luxurious sleepwear
6. Cuup
Just because it's unlined doesn't mean it lacks support. When we reviewed the brand, Cuup's innovative mesh bras won over many Glamour editors. Made from a single breathable layer, these pieces support and shape you in all the right places. Don't miss the new swim collection either; the brand launched several one-piece swimsuits and beach cover-ups earlier this spring, perfect for beach-bound summer Fridays.
Shopping Sites: Cuup
Available Sizes: Bras, 30A–44H; Underwear, XS–3XL
Brand Features: Chic, minimalist, comfortable silhouettes for different body types, available in a wide range of colors
7. La Perla
It's no exaggeration to say La Perla is the pinnacle of luxury lingerie. The Italian brand has been around for over 60 years and boasts celebrity fans like Kendall Jenner, Lady Gaga, and Charlize Theron.
Shopping Sites: La Perla, Amazon, Net-a-Porter, Neiman Marcus, Saks Fifth Avenue, Bloomingdale's, FWRD, Shopbop, Farfetch and more.
Available Sizes: Bras, 30A–44F; Underwear, XS–XL
Brand Features: La Perla is one of the original luxury lingerie brands, offering Italian-made collections for both everyday wear and special occasions.
8. Hanky Panky
If you're looking for soft-cup lace bras, cheeky boy shorts, or comfortable thongs you can wear every day (yes, these exist), consider your search over. The fabric Hanky Panky uses is so unique that one Glamour writer called the brand her "true underwear love."
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