CONCEPTS, the renowned Boston-based fashion destination, officially launched its new journey in China on October 17th, opening its first domestic offline Pop-Up store in Shenzhen. Named CONCEPTS EXPRESS.
The entire CONCEPTS Pop-Up Store features an industrial-style décor, incorporating playful design elements like a "subway platform" to explore the connection between youth and the city. In CONCEPTS' interpretation, the station design concept embodies the meaning of EXPRESS, which signifies expression, delivery, as well as train and speed.
CONCEPTS will use this concept store as a window to gather the attitudes of the youth and spread street culture.
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CONCEPTS EXPRESS Pop-Up Concept Store Address:
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SL116, 1st Floor, CR Mixc, Nanshan District, Shenzhen, Guangdong Province