THINX US Brand Underwear Online Shopping Site
A US-based platform specializing in underwear, aimed at liberating women during their periods, Thinx combines sanitary pads with underwear. The fabric invented by the company not only absorbs all liquid that comes into contact with the skin but also has antibacterial effects. In 2016, the company attempted to place large advertisements in the New York subway, using images like half-cut grapefruits or runny egg yolks to hint at menstruation, but was rejected by the Metropolitan Transportation Authority (MTA). After multiple efforts, the ads were finally allowed. Currently, the company is running advertising campaigns in select US markets. It is also using its patented fabric to create more products, such as clothing.
