12 | 12 believes in finding healthier alternatives for our children and the planet. Like parents everywhere, we believe babies are cutest when they're asleep because, well, nap goals. That's why we carefully considered your child's skin and the environment to create the softest, 100% organic, non-toxic fabrics, eliminating the guesswork of dressing them and designing the best baby basics for playtime, naptime, and all night long.
The 12|12 collection is perfectly edited with a refreshing, carefree minimalism that modern parents can appreciate, featuring essentials that can be lived in and layered — nearly all the basics they need in one place.
