Founded in 2015, ADAY designs durable, technical, and chic women's apparel collections with the mission of simplifying your wardrobe. The brand's catalog features seasonless, versatile pieces that can be worn in multiple ways, boasting many innovative material properties—all with sweat-wicking, quick-drying, UV-protective, chlorine-resistant, and wrinkle-free functions. ADAY invests heavily in R&D to innovate durable technical fabrics, features activists as its clothing models, and skips prints and bright colors, as complex fabric dyeing is one of the biggest environmental waste producers in the fashion industry.
ADAY American Designer Women's Clothing Brand Shopping Website
