Age of Innocence is a European footwear brand designed for children aged 0 to 16. We also offer a women's capsule collection. Headquartered in London, the brand currently operates an online store and distributes globally through the largest luxury department stores and online distributors in Europe, the United States, the Middle East, China, and Russia.
The DNA of the Age of Innocence brand is a blend of femininity, timeless elegance, simplicity, chic style, and a soft nostalgic touch of vintage design. The Age of Innocence girl is a quintessential urban girl—romantic yet strong, a daydreamer with strong opinions. The brand philosophy of Age of Innocence embodies a firm belief that children should be treated as independent individuals and respected just like adults, as people with their own views on all aspects of life, including their appearance. The brand celebrates childhood in a special and refined way. The design approach is highly unique—minimalist and understated, inspired by the 18th and 19th centuries.
The brand's mission is to give women the opportunity to see fashion for their children and choose children's shoes that match their own aesthetic—refined and eloquent, stylish yet timeless. All pieces are handcrafted from high-quality materials, with great attention paid to every detail—they will walk with us as our children take their first steps and adapt to wearing shoes.
