Luxury, trend, and the zeitgeist of fashion – more than 50 years on, AIGNER still stands for craftsmanship, the highest quality, and timeless design. Over the years, however, the brand has evolved into a stylish luxury label with a broad fan base, creating an icon with the "Cybill" handbag. Each season, AIGNER surprises with a completely new sweeping advertising campaign: the Spring/Summer 2021 "MOTHER NATURE" campaign embodies a return to AIGNER's heritage and its philosophy of nature. Garments made from lightweight fabrics such as silk, cotton, and linen – primarily vintage second-hand pieces from AIGNER – accompany the current bag collection.
AIGNER's core competency lies in leather bags and accessories. Each season, Creative Director Christian Beck's team creates bags for trendsetters, as well as models destined to become classics. To this end, the product range has been expanded to include watches and jewelry, eyewear, shoes, womenswear and menswear, as well as children's wear – areas that have been assigned to licensing partners. A step has also been taken at fashion weeks: since 2009, the brand has presented its latest creations in fashion and leather goods twice a year in Milan.
