A few years ago, the people at Alphabet Soup realized that many young parents in the industry (including themselves) were looking for cool clothes for their kids. So, they decided to create their own children's brand with the same edgy skate and surf vibe. Alphabet Soup launched in the winter of 2011 and has been steadily growing ever since.
Alphabet Soup is designed for kids aged 1-12, directly inspired by music, extreme sports, and popular street culture. The collection is an eclectic mix of products with one thing in common—kids of all ages will want to wear it. In fact, the motto behind Alphabet Soup is... "We only make what kids want."
Alphabet Soup Australia Fashion Kids Clothing Brand Shopping Website
