Antonioli is an Italian fashion retailer specializing in apparel and accessories, curated for trendsetting men and women who embrace an unconventional lifestyle. Claudio Antonioli started small in Milan in 1987, gaining fame for his unique aesthetic and alternative approach. In 2003, he transformed a former Milanese mime theater into the prototype of his store, opening up the market. While most concept stores pursue bright and clear interiors, Antonioli’s hallmark is its dark, mechanical aesthetic. Gareth Pugh, Ann Demeulemeester, Yohji Yamamoto, Yang Li—Antonioli brings together these bold, individualistic dark-style brands to form a "Gothic collective." Even typically luxurious brands like Moschino and Valentino take on a tougher edge within the store. Italian fashion isn’t just about the ladylike elegance of 10 Corso Como; it can also be the rebellious, platinum-haired girl with black lipstick, like Antonioli. They sell fashion, not luxury—they sell individuality.
Antonioli Italian Fashion Clothing & Accessories Brand Website
