Horst Rechelbacher's legacy extends far beyond founding Aveda. He was a pioneer of holistic beauty and an advocate for environmental stewardship. Horst's goals and heartfelt concerns gained their own momentum in a global movement striving for balance and harmony for individuals and communities. Aveda, the art and science of pure flower and plant essences, believes that nature is the best beauty artist. That is why we continuously strive to increase the use of natural ingredients as much as possible. Sourced from plants, non-petroleum minerals, or water.
Aveda DE German Vegan Hair Care Shopping Site
