Aveda is one of the ten most reputable "green brands" in the beauty industry. Starting with hair care products 30 years ago, it began advocating the use of plant-based ingredients and has since established beauty and hair academies worldwide to cultivate professional talent for the industry, while also promoting the concepts of environmental protection and organic skincare.
Founder Horst M. Rechelbacher was born into a family of herbalists in Austria. Out of respect for nature, Aveda was born through the use of traditional life medicine and the benefits of plants for the human body. Unlike ordinary products that emphasize results, Aveda's founder was dissatisfied with the prevalence of petrochemical synthetic products on the market and instead pursued an ecological philosophy of environmental protection, advocating for a balance of body, mind, and spirit through the benefits of natural plants and flowers. As a result, every product is rich in olfactory enjoyment.
