Base Blu is a microcosm and birthplace of global fashion culture. In 2013, it launched its global strategy and entered the world's largest luxury consumer market—China. As the highest-level sales agent for numerous first- and second-tier brands, Base Blu represents over 170 international luxury brands, making it the most comprehensive luxury department store group in China's industry. Its product updates remain synchronized with the latest official seasonal releases, and luxury sales prices are aligned with those in Europe, fundamentally transforming the high-cost reality of luxury consumption in China. Without the need for overseas shopping, customers can enjoy world-class fashion excellence.
Base Blu is the highest-level sales agent for global first- and second-tier luxury brands, representing LV, GUCCI, PRADA, Louis Vuitton, Chanel, Dior, Gucci, Valentino Garavani, Prada, Giorgio Armani, Dunhill, Fendi, COACH, Hermès, Rolex, Hennessy, Cartier, and many other luxury brands.
Base Blu Italian Luxury Department Store Group was founded in 1938. In 2014, it operated 40 stores worldwide, with annual sales reaching 1 billion euros. Over the next three years, it plans to open 20 flagship stores and 40 boutique stores in provincial capitals, as well as second- and third-tier cities in China.
