BCBG Max Azria is a designer namesake brand, commonly referred to in China simply as BCBG. The BCBG (BCBG Max Azria) brand was founded by designer Max Azria in the United States in 1989. BCBG is derived from the French phrase "Bon Chic, Bon Genre," meaning good style and good attitude. Max Azria, who designed women's clothing in Paris for 11 years, aimed to combine European design aesthetics with American lifestyles to meet the desires and needs of modern women.
BCBG Max Azria US Designer Women's Fashion Shopping Website
