BCBGeneration is a brand by designer MAX AZRIA, founded in the United States in 1989 and under the umbrella of BCBGMAXAZRIAGROUP. The name BCBGeneration is derived from the French phrase "Bon Chic, Bon Genre," meaning good style and good attitude. Having designed women's apparel in Paris for 11 years, MAX AZRIA aims to blend European design aesthetics with American lifestyles to meet the desires and needs of modern women.
BCBGeneration US Designer Women's Clothing Shopping Website
