Founded in 1999, Blue Nile has become a world-renowned online retailer of high-quality diamonds and fine jewelry. According to the authoritative U.S. e-commerce magazine Internet Retailer Magazine, Blue Nile is currently larger than the next three largest jewelry e-tailers combined.
Blue Nile was founded on a unique idea: choosing an engagement ring shouldn't be complicated. Diamond knowledge can be made easy for everyone to understand, and making the right choice can be simple. The New York Times, Forbes, and Money magazine have all featured Blue Nile, recognizing its unique perspective and industry reputation for perfection.
