BOA founder Masoomeh, a biochemistry expert, drew inspiration from childhood memories of a day-long Turkish bath cleansing ritual. She wanted to recreate the feeling of refreshed, rejuvenated skin after spending a day in a Turkish bath—a sensation that stayed with her throughout her life. Thus, BOA was born. Combining time-honored bathhouse traditions with expert cellular insights, it creates the smooth, clean radiance that only a day in a Persian bath can bring. In pursuit of deep skin cleansing, using only the most natural and precious ingredients, we are proud to bring you BOA.
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