Chic Me, a women's clothing shopping website targeting overseas consumers, launched its trial operation in August 2015. It focuses on European and American women aged 16-35 as its target user group, offering them cost-effective domestic products across six major categories: women's clothing, accessories, beauty products, special occasion wear, home goods, and children's clothing. To date, Chic Me continues to prioritize developed countries as its main markets, with the United States accounting for 54.2%, Germany 5.87%, the United Kingdom 5.53%, France 5.49%, and Canada 3.61%.
Chic Me: China’s Cross-Border Women’s Fashion Shopping Site
