Since 2016, CUPSHE has been delving into the swimwear niche, conducting independent product research and development. In 2018, the number of global customers successfully exceeded 10 million, quickly making it one of the most popular apparel brands in the United States.
Starting in 2019, CUPSHE kept up with market trends and successively launched products such as plus-size swimwear, men's swim trunks, children's swimsuits, and swimwear cover-ups. Through repeated exploration and innovation, "a fashionable and comfortable swimwear brand" gradually became CUPSHE's brand label.
