Decathlon is a French sports retailer founded by Michel Leclercq in 1976, with its first store opening in the small village of Englos near Lille, France.
Decathlon entered China in 2003 and has since expanded to 178 stores across 46 cities nationwide. In addition to its chain of sports goods retail, the Decathlon Group supports the entire sports industry chain, offering a rich array of自有品牌 product lines. These are divided into 20 different brand names based on sports categories. For both beginners and professional athletes, Decathlon provides sportswear, equipment, and various creative sports products. Its full industry chain control model gives its products a high cost-performance ratio.
