The story of DONNI began in 2009, when founder Alyssa Wasko created her own cozy, comfortable scarf to cope with the passing of her father, Donald. Her friends started asking for them, and soon, orders were coming in from across the country through word of mouth alone. Alyssa's personal creative outlet grew into donni., named in honor of her father. With the same hallmark of comfort and ease, neck warmers expanded into tube tops, aprons turned into pants, and the brand evolved into a full collection of clothing and accessories.
As DONNI has grown, comfort remains the core reason for our existence. We not only aim to create elevated essentials with ultra-special details—made from the softest fabrics you'll ever wear—but we also want them to make you feel completely at ease in your own skin. Our goal is to create pieces that make you feel confident and comfortable, whether you're lounging at home, running errands, spending time with the people you care about, or exploring your city.
