Ellesse is an Italian premium sportswear brand that has led market trends and earned widespread acclaim for years through its innovative, stylish, and sophisticated designs. Ellesse has sponsored over a dozen national ski teams, including 1998 Olympic gold medalist French skier Jean-Luc Cretier and the Italian football team that won the World Cup. In 2006, Ellesse became the official apparel and footwear sponsor for the Paris Open indoor tennis tournament and the Queen's Club Championships in London. In the summer of 2007, Italian sportswear brand Ellesse announced the appointment of Taiwanese musical talent Jay Chou as its watch brand ambassador for Hong Kong, Mainland China, Macau, and several regions in Southeast Asia. Staying true to the Italian passion and spirit for original creativity, Ellesse dares to experiment and constantly breaks new ground in both sportswear and watch design, blending functionality and fashion in the creative process to give each product a unique character. The new Ellesse watch advertisement takes sports as its theme, showcasing the brand's "Perform with Style" personality and spirit through Jay's unique interpretation.
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