The ETAM women's fashion brand originated in Germany in 1916, the year the first retail store under the name "ETAM" opened. By 1928, its chain store network had expanded to Paris, and using this as a base, it gradually became a renowned women's fashion chain in France and across Europe.
The ETAM Group owns two brands: ETAM and 1.2.3, each including both ready-to-wear and lingerie collections. With its stylish designs and affordable prices, ETAM has become the most familiar and beloved brand among young French women. ETAM lingerie is also the first and largest mass-market women's lingerie chain in France. 1.2.3, with its elegant taste and refined design, is highly favored by successful professional women.
