"Eyeko" was founded in 2000 by Max Leykind (the creator of Hard Candy) and his wife Nina in London, England. Eyeko is the Japanese name of their lovely daughter. The pink packaging and kawaii design are full of Japanese flavor, especially the iconic logo featuring a big-eyed, long-lashed girl and the adorable "yummy dog." As soon as it launched, it captivated young British girls.
Eyeko's fans include countless supermodels and Hollywood stars... Britney Spears is a loyal user of Eyeko's Little Sister Lash Curling Mascara.
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