Founded in 1911 in the small town of Biella, Italy, by the FILA brothers, Italian century-old lifestyle fashion brand FILA began as a textile and knitwear company. In the 1970s, to support diversified growth, FILA shifted to sportswear, developing lines for tennis, golf, fitness, skiing, mountaineering, and basketball. Today, FILA embraces a brand philosophy of positivity, relentless effort, and never-give-up exploration, redefining traditional sportswear and conveying a century of unwavering passion and vitality through a fresh lifestyle fashion image. In recent years, FILA has launched multiple distinct product lines, including the stylish and casual White Line, the sport-functional Red Line, and the Ginny Line, a parent-child collection co-designed with Ginny Hilfiger. In the spring/summer of 2016, FILA embarked on a cross-industry collaboration with Jason Wu, merging a century of Italian elegance with high fashion to officially open a new chapter in luxury sportswear.
FILA Italian Century Lifestyle Fashion Brand Chinese Official Website
