Fiorucci is an iconic Italian fashion brand built on the values of creativity, invention, excitement, and inclusivity. Founded by Elio Fiorucci in 1967, it is a collaborative and creative brand that blends fashion, art, and music in a cohesive environment. Elio discovered all things shiny and brought them together for a party.
Since its relaunch in 2017, Fiorucci has opened its flagship store on Brewer Street in the heart of London's Soho, turning the world back into a shimmering rainbow of color. Featuring a bar, café, customization station, and VIP shopping area, the store is a vibrant vortex of design, atmosphere, and experience. As soon as the doors opened, the party began, hosting a series of events including live music, DJ sets, art and photography exhibitions, drag battles, comedy nights, and London Pride celebrations, and much more!
