The story behind the Fjallraven brand dates back to 1950, when founder Mr. Ake Nordin, a 14-year-old boy from Ornskoldsvik in northern Sweden, set out on a hiking trip to the mountains. Chinese name: Swedish Arctic Fox. Fjallraven is a leading high-end outdoor brand with a dominant market share in Sweden, a brand used by the Swedish Royal Family, and the only outdoor brand to have received the honor of being a Swedish Royal Household supplier. Over the past 50 years, Fjallraven has grown into a comprehensive outdoor leisure brand, offering backpacks, tents, sleeping bags, and outdoor clothing, with products, services, and a sales network spanning the globe. Fjallraven is Swedish; "Fjall" means "Arctic," "Raven" means "fox" in Swedish, and the Chinese name for "Fjallraven" is "Arctic Fox." Since its founding, the Fjallraven brand has always adhered to its traditions: committed to providing innovative solutions for outdoor leisure activities; dedicated to promoting outdoor activities and inspiring people's passion for nature; and devoted to environmental protection and treating nature with care.
Fjallraven AU - Swedish Outdoor Backpack Brand Australia Official Site
