Italy, 1972. Maurizio is passionate about craftsmanship and loves denim. Together with his wife Isabella, he opens the country's first jeans factory. It quickly begins producing for major brands, located in Urbania, later known as la Valle dei Jeans (the Jeans Valley). Then Maurizio decides to create his own jeans brand. He names it after the love of his life: Isabella Garcia.
Garcia Italian Cowboy Clothing Brand Online Store
