Gelato Pique is one of Japan's most popular and adorable loungewear brands in recent years, founded in 2008. Gelato Pique means "ice cream" in Italian, so the brand concept is "dessert for adults." It offers super sweet and soft loungewear, featuring comfortable, gentle fabrics that are kind to the skin—soft like ice cream that melts at the touch. The brand focuses on wearing comfort and has a magical charm that makes every girl want to stay home in these cozy outfits. Praised as a comforting "fashion dessert" that stirs women's hearts, it quickly sparked a trend of wearing loungewear as outerwear in Japan.
Gelato Pique US | Japanese Homewear Brand Official US Site
