HERSTORM is an urban-inspired fitness and activewear brand designed and created specifically for women. We aim to build an inspiring community of women who can identify with HERSTORM through what we stand for, our values, our vision, our apparel, and our content. HERSTORM was founded by Laura Cuddy, an Irish fitness and lifestyle enthusiast based in Barcelona, Spain.
Inspired by urban design, Laura has infused this influence into the design of HERSTORM apparel. HERSTORM combines urban fitness activewear with a powerful brand that women can relate to and feel inspired by. Laura spent over a year building relationships with the right partners, providers, and people to make HERSTORM a leading women's fitness and activewear brand.
