In 1978, two New York City artists tie-dyed a pair of cotton shoes into rainbow colors, driving the fashion world wild! Vogue recommended them, and Henri Bendel was the first customer. These shoes dyed in bizarre colors sold like hotcakes. Next, the two artists turned their attention to the hosiery department, where HUE evolved commodity tights into fashion accessories by adding rich colors, prints, and textures.
From humble beginnings over 40 years ago, HUE has grown into the number one brand in casual legwear and a leader in sleepwear. As a market pioneer, HUE has created innovative products ranging from colored tights 40 years ago to today's reversible tights. HUE continuously creates, reflects, and innovates fashion. This is where the ordinary becomes extraordinary!
