Hungryroot sells innovative flour-free pasta made from vegetables and other healthy ingredients. It leverages online data to test consumer demand for new products, collecting metrics such as click-through rates and repeat purchase rates, and directly feeds these insights back to customers.
Hungryroot sells 1 million units annually, primarily through word-of-mouth marketing. Ben McKean plans to use the new funding to hire more employees and increase spending on marketing and promotion. The company also plans to launch a soup product line in the coming months.
