Known for minimalist luxury and casual essentials, JAMES PERSE gained widespread popularity after Blake Lively wore the brand's T-shirts and cashmere pieces on Gossip Girl.
Designer James Perse grew up in his father's fashion boutique Maxfield. After creating a highly popular baseball cap collection, he shifted focus to designing gender-neutral sporty T-shirts and other pieces that embodied the relaxed Southern California lifestyle. In 1996, James Perse expanded into women's wear, including jackets, knits, pants, and dresses. In 1998, he launched a children's line, and in the fall of 2007, he introduced a collection of handbags, accessories, and home decor items. JAMES PERSE clothing is characterized by high-end ready-to-wear that requires minimal upkeep, with an emphasis on combining elegance and comfort.
