Founded in London by Jojo Yan Jiao after completing her International Business degree in 2007, Jovonna London's motto is "where new romance meets urban fashion, never out of style," and its enduring philosophy is "meeting the needs of every fashion-forward girl."
Though not formally trained in design, Jojo comes from a "family of designers"—her mother and grandmother were both fashion designers. Surrounded by fashion from a young age and naturally fond of dressing up, her designs often feature stunning, eye-catching creations. It is perhaps precisely because she is not constrained by a formal design background that Jojo can fully channel her wild imagination into every unique piece. Beyond focusing on the overall design of the garments, Jojo also places special emphasis on fabric quality and fashion trends, ensuring that every woman can showcase her charm while feeling as comfortable as possible.
