Thailand Zhao Fu Industrial Co., Ltd. was established in 1990. Initially, it acted as a trading agent for electronic materials from well-known brands in Japan, the United States, and Taiwan to supply the Thai market. In response to increasing market demand, a factory was set up in 1995 to begin producing electronic materials. In 1998, Zhao Fu Technology Co., Ltd. was founded. Through continuous equipment upgrades, product improvements, and staff training, the company obtained UL and ISO 9001 certifications, earning customer satisfaction and recognition for its services. With a vision for the future and a goal of sustainable development, the company began transitioning into consumer products in 2007, creating the KiddyKiddo parent-child brand. It obtained Thai safety product certification and was sold in major shopping malls. In 2009, it received the Thai government's Gold Medal Award for toys.
In recent years, observing that the Taiwanese market has matured with sufficient purchasing power and that parents have more time for parent-child interaction, Chidile Co., Ltd. was established in Taiwan in 2012 to bring the products into Taiwan. The hope is that these interactive board games, which are essential items in European and American households, will also become popular in Taiwan.
