In my 15 years at ASOS, I grew to love what we were building. So when I became a father, I looked everywhere for a similar "everything for kids" store, but it simply didn't exist. Rather than settling for the status quo, I decided to do something about it. In 2016, we launched KIDLY — the only store for the 0-5 generation that modern shoppers will ever need.
KIDLY UK Fashion Kids Store Shopping Website
