LILLY PULITZER is a legendary American fashion brand, known for its signature fresh and warm tropical print style. The brand's founder, Lilly Pulitzer, was the granddaughter of the founder of the Pulitzer Prize and a socialite from New York's Upper East Side. Born into a wealthy family, she eloped with Peter Pulitzer, the grandson of the famous publisher Joseph Pulitzer, for true love. The couple fled to Palm Beach, Florida, where Peter Pulitzer owned vast citrus groves, and Lilly Pulitzer decided to sell juice! To solve the problem of getting her clothes stained while squeezing juice, Lilly Pulitzer had a personal tailor create custom outfits in bright colors with large prints, so juice stains wouldn't show. Unexpectedly, customers were very interested in Lilly Pulitzer's "stain-hiding beautiful clothes," and she decided to also sell these lovely garments. When clothing sales surpassed juice sales, she shifted her focus to fashion design! When U.S. First Lady Jacqueline Kennedy appeared in her clothing, the LILLY PULITZER brand skyrocketed to fame!
Lilly Pulitzer - American Fashion Apparel Brand Website
