Lyst is a social shopping and bookmarking website focused on the fashion industry. It allows users to follow their favorite designers, boutiques, blogs, and designer updates based on personal preferences. First, users can select their country on the site (the system defaults to your IP location), and the website will automatically filter and list products available for shipping to that region. On the product list page, users can choose design styles that interest them according to their personal taste and add them to their own Lyst (bookmarks/lists). Lyst's CEO stated that creating a personalized Lyst item list is a way of self-expression. Publishing your own Lyst list also enables users to build their reputation within the online fashion community.
Lyst UK Fashion Social Shopping Platform
