Maxim The34 was founded in 2007 by Massimiliano Anello in Italy, focusing on American streetwear and emerging European brands. In the following years, he maintained this direction while adopting a refreshing approach to contemporary fashion. The flagship store in Rimini, once a cinema in the 1950s, was restored and renovated after a clash between industrial architecture and minimalist style. The expansive space showcases Maxim's exclusive selection of brands, blurring the line between streetwear and high-end fashion.
Maxim The34 Italian Streetwear Brand Shopping Website
