The founder of Merchant 1948, Shane Anselmi, comes from a long line of proud shoemakers. In 1948, his grandfather Guiglielmo, an Italian immigrant, opened a shoe store in King Country, New Zealand. His son Tony later took over the business, and his passion and work ethic saw these stores thrive. When you visit Merchant 1948 or Overland, you're not just shopping; you'll experience the warmth and care of our team, along with unparalleled footwear knowledge and fitting expertise. You're also not just a customer—we want to hear your stories and share ours. We will go above and beyond to provide you with a truly transformative footwear experience.
Merchant 1948 New Zealand Fashion Footwear Brand Online Store
