Since founding the ModelCo brand 20 years ago, we have been thinking about pink. As a former model agent, Shelley Sullivan had an instinct for predicting what people truly wanted in their makeup bags and bathroom cabinets. So, to achieve credible, attainable beauty goals, we launched the first heat-activated eyelash curler on the market in 2002, followed by the world's first canned airbrush tan, creating an entirely new global beauty category and forever changing the way women use self-tanner. ModelCo quickly grew into a complete line of innovative, quick-fix beauty products.
The ModelCo brand continues to gain worldwide attention through ultra-cool collaborations with stars like Elle Macpherson, Rosie Huntington-Whiteley, Hailey Baldwin, and Karl Lagerfeld. Through these partnerships, innovative and disruptive products, and original retailers such as Colette in Paris, Sephora, and Henri Bendel in New York, we have successfully painted the earth pink.
ModelCo Australia Eyelash & Beauty Brand Online Store
