No 44 is a new luxury brand inspired by women who transcend trends—women in power who wear masculine-style pieces with sexy cuts and beautiful fabrics, yet without losing their femininity. The brand was born from a love and desire to make women feel energetic, modern, and beautiful in the most timeless fashion staple: jeans. Our entire project reflects a return to basics, emphasizing simplicity and adherence to fundamental principles, with attention to detail and thorough customization using high-end materials.
From worker uniforms to a symbol of youth rebellion and then to a fashion statement, denim has come a long way, undergone changes, and perfected its shape and functionality. Today, from runways to daily life, jeans are the number one fashion essential.
