The nubia brand was established on October 31, 2012, and is owned by Nubia Technology Co., Ltd. (formerly founded in 2002 and renamed in 2015). Known for its SLR-level photography capabilities, it is often called "the SLR among phones" and "the phone that can photograph stars." Its products feature bezel-less design, photography, FiT interaction, long battery life, and full network compatibility. Popular products include the nubia miniS and the bezel-less Z11. Brand founder Li Qiang serves as President of Nubia Technology Co., Ltd., and co-founder Ni Fei serves as General Manager of Nubia Smartphones. International football star Cristiano Ronaldo is the brand ambassador.
Brand philosophy: Nubia adheres to the "Be Yourself" brand philosophy, consistently pursuing innovation in product craftsmanship, user experience, and technological R&D, while also encouraging users to pursue self-expression and a better quality of life. Over more than four years of brand growth, Nubia has continuously put its brand proposition into practice through impressive technologies such as mobile photography, bezel-less craftsmanship, and full network compatibility, as well as products like the new-generation bezel-less Z11 and the sincere "Little Bull 6th Gen" nubia miniS.
