Olivia Rubin launched her first womenswear collection after graduating from the world-renowned Central Saint Martins College in London. Her final collection was selected for the prestigious press show and immediately caught the attention of the media, who hailed her print designs as one of the "outstanding collections." Her persistence and passion laid the foundation for her collaborations with Alexander McQueen, Dior, and John Galliano in Paris, where she assisted Galliano's main line collection and designed prints selected for his womenswear line.
After spending several years focusing on her family, Rubin returned with a revitalized brand, bringing back her unique perspective on modern femininity and focusing on best-selling dresses, standout skirts, and vibrant, colorful prints. Rubin's preference for rainbows and popular multicolored sequins has quickly established a strong industry influence in a short time. The brand is a regular feature in leading international fashion titles and continues to dress a fan list ranging from Lena Dunham and Busy Phillips to Eva Chen and Song of Style. In 2019, Selfridges and Harrods launched exclusive pop-ups, and the brand made its debut at London Fashion Week. The brand is rapidly gaining global recognition for its joyful designs in signature colors.
