Yu-Chen Shih has been passionate about beauty her entire life, yet she never truly felt accepted by the industry she loved. Overlooked by mainstream beauty brands, she was forced to settle for products that didn't work for her. Traditional Asian culture wanted her to believe that fair skin was the only beautiful skin. After years of refusing to accept this as the norm, Yu-Chen set out to do something about it. Orcé Cosmetics was founded to establish a new standard of beauty. Here, every skin tone is celebrated, recognized, and seen. We create high-performance cosmetics for the women who inspire us most—bold, confident, unstoppable, leaving an indelible mark on the world.
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