Based in Hackney, East London, Percival combines quintessential British understatement with rare, internationally sourced fabrics and materials... essentially, we produce classic wardrobe staples, but with something a little different for your hanger—hence, "Subverting the Classics." We are a team of 15 who design, create, and photograph everything from our London studio. We don't believe in the rigid, outdated fashion business model of strict seasons and industry "drop" dates. We often produce small collections to keep things fresh and varied. We sell directly to our customers to ensure our products are as cost-effective as possible.
Percival UK Casual Menswear Brand Online Store
