REISS has been namedLondon's most popular fashion brand, consistently pursuing a youthful direction and highly sought after by British fashion trendsetters. However, what brought REISS global attention was the brand's favor from the future British princess—Kate Middleton wore a white dress from REISS for her engagement. This white dress came from REISS's 2009 autumn/winter collection, and in late December 2010, the brand announced they would continue to offer this white dress in their 2011 spring collection.
